Kate Spade Saturday
We helped Kate Spade make Saturday better than Tuesday
Kate Spade Saturday was the casual, affordable spin-off of Kate Spade New York — everyday clothing and accessories for women, aimed at a younger demographic, with a fun, lively, eclectic style. We helped Kate Spade create a website that made Saturday better than Tuesday.
When Saturday needed its own homepage
Kate Spade Saturday needed a site that promoted the brand without diluting it — a place that showcased the visual identity and made it easy for customers to navigate and buy. The challenge was less e-commerce mechanics and more brand translation: a custom site that felt like Saturday rather than a watered-down Kate Spade New York.
Saturday energy, designed in
We designed and developed a custom site that conveyed the brand's identity and gave customers a seamless shopping experience. Clean and modern aesthetic, bold graphics, high-quality product photography, intuitive navigation, optimized for search and discovery.
Saturdays got busier
Customers praised the clean design, easy navigation, and overall shopping experience. Traffic increased; visitors stayed longer; conversions rose. Industry coverage called out the site's strong brand identity and overall user experience.
Our collaboration with Kate Spade Saturday produced a site that did what brand sites are supposed to do — translated the brand into a digital experience that customers actually wanted to spend time in, and that drove the business.
